As part of a refresh to establish cohesive messaging and visuals across all of their brands, IDEX Fire & Safety enlisted our team partner with them and create a cohesive vision for video and photo. Central to connecting all their brands is the Captium platform. They wanted to illustrate how this cloud-based analytics tool integrated with all of their legacy brands, but focusing on and championing the firefighter and their experience rather than the traditional feature/ benefits product video.