As part of a refresh to establish cohesive messaging and visuals across all of their brands, IDEX Fire & Safety enlisted our team partner with them and execute their vision for each of the brands. Akron Brass is one of their longest standing and most widely used brands, with it’s work integrated into not only fire engines, but also the latest cutting-edge technology within the fire industry. Our goal was to nod to the wide range of products Akron Brass is integrated into while keeping the primary focus and messaging on how the products equip and empower the firefighter at the heart of the scene.