We have worked on a number of commercial projects for DEX Fire & Safety products. They approached us with the idea of creating a resource that they could offer for free to fire departments across the US that would help with their recruitment efforts, which is a consistent battle for fire departments. Filmed in South Carolina, Georgia, Florida, Indiana, Illinois, and New Mexico, we traveled across the country to capture a broad representation of the diverse landscapes and people in the fire service. We sought to not only create an exciting and engaging video, but one that honored the people in it and the familial sense of belonging that the fire industry offers for those courageous enough to join it.