After having to cancel in-person events in 2020, the Foundation wanted to relaunch their flagship fundraiser in an attention-grabbing way. To advertise the event–a calcutta-style auction–we needed to draw in both attendees and riders, so we pitched a film trailer that would create intrigue, suspense, and an air of prestige to build anticipation for the event.

We combined actual audio we had captured at JFMF events in the past a with new visuals to take viewers “behind-the-scenes” and into the mind of an equestrian in a more cerebral, but still elegant style. The result–we think–is something truly unique and bold that could only come from having such amazing, creative, and trusting partners as we do in the James Fisher Memorial Foundation team.