We had been creating photography for VacMaster’s e-commerce and packaging for a couple years when they asked us to partner with them to create a comprehensive plan for their 2022-2023 social media. Our concept was to spotlight unique artists and craftsman across different industries who may use VacMasters products in their work. We would create a library of images that were visually engaging and told a story. We took VacMaster products to ironworkers, surfboard makers, coffee roasters, breweries, and carpenters. We documented not only how they used the product, but the story and people behind their craft.

The results were astronomical, with an initial 5x in both organic and paid engagement from their previous campaigns and providing a launching point and blueprint for the brand’s social media presence.